I would suggest to learn more you have a look at the aforementioned Website (linked above) where all sorts of news (and even a game of guess the hooter) appears. The term “I Respect The Road’ is a key clue to the ideas the campaign supports, and seems to be pushing!
The site is developed by ‘AXA Car Insurance’ who provide policies within the UK and international markets. The comments on the site give a clue as to the inner workings of drivers and their opinions towards other highway users. If you are a fan of social media I would suggest you stay in touch via the Facebook fanpage, that highlights all the latest information and thought. You can also watch the latest videos on youtube.
I also think its worth noting that the films they have so far produced have been most amusing. Certainly worth having a look at if you get the chance. I have included two below for you.
The first is called Cab Cam, where, well you can watch for yourself.
The second is called Road Rage Kids and features children who seem to have learnt driving habits from their parents!
Remember if the campaign contributes to better road safety things can't be too bad
Love and Peace