It can be quite rewarding when big business and the odd celeb get together to take a shot at making a difference to the world around us. The AXA Website for the respect on the road campaign is trying to get the message of road safety and awareness of others on the road, to the masses. Such stalwarts as “Charlie Boorman” are on board in the efforts to bring the message home. You may remember Charlie from his adventures across the globe with Ewan McGregor, travelling and getting into trouble on motorbikes.I would suggest to learn more you have a look at the aforementioned Website (linked above) where all sorts of news (and even a game of guess the hooter) appears. The term “I Respect The Road’ is a key clue to the ideas the campaign supports, and seems to be pushing!
The site is developed by ‘AXA Car Insurance’ who provide policies within the UK and international markets. The comments on the site give a clue as to the inner workings of drivers and their opinions towards other highway users. If you are a fan of social media I would suggest you stay in touch via the Facebook fanpage, that highlights all the latest information and thought. You can also watch the latest videos on youtube.
I also think its worth noting that the films they have so far produced have been most amusing. Certainly worth having a look at if you get the chance. I have included two below for you.
The first is called Cab Cam, where, well you can watch for yourself.
The second is called Road Rage Kids and features children who seem to have learnt driving habits from their parents!
Remember if the campaign contributes to better road safety things can't be too bad
Love and Peace
Newman
I hope this campaign can make a difference. I have had countless experiences of angry drivers and am bored of experiencing aggression everytime i get in the car.
ReplyDeletei hope the campaign did make a difference.
ReplyDeleteI hope this campaign can make a difference. I have had countless experiences of angry drivers and am bored of experiencing aggression everytime i get in the car.
ReplyDelete